Last night I blogged about my love of tea. And more specifically my love of Yogi Bedtime tea. This morning when I got into the office I had this email sitting in my inbox:
Coincidence? In some ways yes, in many others – not so much. My online behavior, my browsing, site searches and interests created a profile that, if paid attention to was easily targeted. Amazon did this and in turn procured a sale from me. Everyone wins and now I have a veritable rack of delicious (cheap!) tea on it’s way!
I find it so inspiring to see a successful business model implemented in a productive and non-invasive approach.
Have a wonderful Friday!
